Just saw an article pop up on Twitter about waiting in endless lines for food and totally agree. I think it is all about the anticipation, the feeling that you’re all in it together and that if everyone else is waiting it’s obviously going to be amazing.
And certainly I think this only applies to food and to crazy retail buzz like Harry Potter or the iPhone 4. I mean, who in their right mind likes waiting in line at the airport? Or in traffic?
It’s most certainly about the fact that you’re going to be rewarded with something super awesome when you get to the end of this line. Tasty food, crazy electronics, whatever.
It’s certainly interesting to think about: the reason people wait.